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NOTE: The cost of annual membership is usually £1,188+VAT/year
If you need your marketing to have more impact, generate more leads and result in more sales, the Academy has everything you need.
  • Unlimited access to all the training programmes and online courses within the Hello Genius Sales & Marketing Academy.
  • Each training workshop is professionally filmed with access to all the slides and workbooks within the academy portal so you can go through and complete the work at your own pace and as many times as you want.
  • Lifetime upgrades at no extra cost. We're constantly enhancing and improving the courses to make them better and improve your learning experience. Many of these courses are sold individually from £97 up to £997 so we're continually working to drive up the value. (And we'll take direct action on your feedback. Don't think something is explained in enough detail? We'll go back and record a supplementary video or add more resources to make it work better for you)
  • You'll get access to all the existing courses plus EVERY SINGLE NEW COURSE we release for all as part of your lifetime membership. We record every new course or programme we run and these are uploaded to the academy. These are often sold individually, but as a lifetime access member you get all these completely free as part of your membership... FOREVER.
  • A brand new training EVERY MONTH covering a relevant aspect of marketing, copywriting, social media, marketing strategy or other area. Plus expert interviews with guests from across industries.
Here's Exactly What You Get When You Claim Your 50%-Off Monthly Membership Access To The Hello Genius Academy
The 80/20 Copy Course (value £97)
Shortcut your path to perfect sales copy that converts readers to buyers time and again for more customers, more sales and bigger profits
“How can I improve my sales copy quickly to start making money TODAY?” With the 80/20 Copy Course.
Discover the essentials of persuasive copy to transform your sales and marketing in simple, easy-to-implement, bite-sized chunks with the 80/20 Copy course. 

  • Everything you need to write killer headlines and email subject lines
  • The right way to show objection-busting proof to make more sales
  • Why storytelling is the way to your reader's wallet and how to tweak their emotions so they don't even know they're being sold to
  • ​How to get inside the mind of your buyer to persuade them to spend more
  • ​How to avoid the No.1 mistake EVERY business makes when trying to sell
  • ​Why people can't help buying on benefits rather than features (and how to pull benefits from even the dullest product or service)
  • Conversion "hacks" to make your reader want to buy from you with less resistance
This is perfect if you’re looking to write better web copy, emails, sales letters, landing pages, scripts ad
... well… anything that requires you to sell you, your product or your services...
Business Blogging Mastery (value £97)
Blog Your Way To More Customers, More Sales And Unassailable Expert Status
“A reference guide to be looked through over and over again”
“A must-have toolkit for anyone looking to start blogging, or improve their existing blog. I especially appreciated the brilliant tips on how to come up with ideas for content, writing catchy headlines, creating a blogging schedule, and how to write “about you” sections. I now refer to these guides whenever I need the proverbial kick-up-the-bum; because rather than a straight-through read, I think of it more as a reference guide to be looked through over and over again.” Georgina Spenceley, Fitcetera
How to bring a flood of new, high-spending customers and more cash in your bank account in as little as 30 days without spending hours writing posts even if you can’t write, can’t spell and don’t even have a blog yet

  • The 3 most important things to think about before you write a single word - get this right first time and you’ll save hours of your time and wasted effort writing blog posts that no-one will read
  • Why 99% of successful bloggers have no idea why they are successful
  • ​Discover the 5 most common myths about business blogging so you can totally ignore them and kick off your blogging in the most effective way possible designed to attract your ideal prospects
  • ​The 30 minute guide to planning your blogging schedule - don’t waste hours and hours getting your content wrong
  • The #1 question you need to ask before writing EVERY single blog post that guarantees whether or not your prospects will take action after reading it (miss this step out and every word you write will be wasted) 
  • ​The four steps to a brilliantly compelling headline 
  •  How to eliminate all guesswork when deciding what to right so you can immediately know what red hot subjects your prospects want to read about
Selling Without Being Salesy (value £197)
Discover how to "sell by stealth" in this highly-practical training workshop
No one likes being sold to - that’s a fact. As soon as your copy sounds ‘salesy’, people switch off. That’s why you need to find the perfect balance between conveying your intentions clearly and sounding subtle enough to maintain your reader’s interest. If you adhere to your readers wants and desires rather than your own, you’re far more likely to achieve your ideal outcome. 

This course teaches you exactly how to do this. It includes:  
  • The 3 myths about selling 
  • How to develop a content strategy
  • How to know if your reader is ready to buy
  •  How to keep your audience reading 
The Six-Figure Salesletter Workshop (value £997)
Intensive Masterclass That Shows You How To Write Copy That Sells Every Time
In just a few videos you’ll unlock everything you need to write killer copy and within days recoup your investment. I make it IMPOSSIBLE for you to finish the course without improving how you write copy.

  • The Unstoppable Sales Letter Structure - how to structure your sales letter the right way to write it quicker, easier and more effectively
  • How To Read Your Audience's Mind - revealing the strategies used to "get inside the prospect's head" and interrupt their thinking to grab attention
  • Translating Benefits Into Sales - showing you how to frame the benefits correctly to appeal to your buyer (it's so easy to get this wrong and actively REPEL potential customers)
  • The #1 Most Important Element - what EVERY successful sales letter (or piece of sales copy) desperately needs... that most people NEVER even think about (this is a certified game-changer)
  • "Always Be Selling" - how to close like a pro and not leave your buyer switched off, bored and resistant to parting with their cash (it's easy to mess this up... I'll show you how to nail it)
  • Over six hours of video content with notes, slides and complete workbook so you can build your sales copy along with the course
Zero Resistance Selling (value £297)
How To Take Your Reader From Zero To Sold In 9 Simple Steps
In just a few videos you’ll unlock everything you need to write killer copy and within days recoup your investment. I make it IMPOSSIBLE for you to finish the course without improving how you write copy.

  • The Unstoppable Sales Letter Structure - how to structure your sales letter the right way to write it quicker, easier and more effectively
  • How To Read Your Audience's Mind - revealing the strategies used to "get inside the prospect's head" and interrupt their thinking to grab attention
  • Translating Benefits Into Sales - showing you how to frame the benefits correctly to appeal to your buyer (it's so easy to get this wrong and actively REPEL potential customers)
  • The #1 Most Important Element - what EVERY successful sales letter (or piece of sales copy) desperately needs... that most people NEVER even think about (this is a certified game-changer)
  • "Always Be Selling" - how to close like a pro and not leave your buyer switched off, bored and resistant to parting with their cash (it's easy to mess this up... I'll show you how to nail it)
  • Over six hours of video content with notes, slides and complete workbook so you can build your sales copy along with the course
Future Courses (Coming Soon)
When you get lifetime access to the Hello Genius Sales & Marketing Academy you get every course subsequently added to the academy free of charge... FOREVER. There is at least one new training course every month. Here's some of the courses scheduled for the next few months:
  • How To Hire Like A Hero. A training dedicated to showing you how to find, brief and manage writers for your projects so they get it right first time. Stop wasting time and money on hiring the wrong kinds of writers who never give you the content you want. Follow the same system we use to hire our own writers at Hello Genius agency for hiring with better results and less hassle.
  • Tone of voice. Getting the right tone of voice can make a powerful difference to your marketing. It helps you stand out, builds rapport with your audience and makes you memorable. This training focuses on how to choose and develop the right tone of voice for your business or brand.
  • Social Media Strategy. Get to grips with the current state of social media platforms with a training that cuts through the BS and focuses on how to attract the right audience and get them to buy. 
Exclusive Access To The Copy Academy Group
Getting good at copywriting and marketing isn't just about learning... it's about putting it into practice in your business. Tutoring and coaching is a major part of the Hello Genius Academy and you get this through our dedicated The Hello Genius Academy Members Area.
  • Monthly Coaching Calls. Each month we run a live call where we look at some aspect of copywriting and marketing as provide support and critiques to help you improve and get better at writing and marketing. Submit your copy for feedback live on the call and get myself or my team's help.
  • Copy critique support. Submit your copy in the group and the Hello Genius team will give you complete support with advice on how to hone and improve it - as well as pointers as to how to improve next time.
  • Community. Everyone in the group is aimed towards trying to get better at marketing and copy. Here's your chance to finally get the support and help you need to make this a powerful tool in your business and win more clients.